Deadline: 3 November 2016
Prize value: Five (5) shortlisted entries will get a special invitation to an ASEF event and limited-edition ASEF-branded goodies. The winner will be recognised internationally as the mind behind ASEF@20 tagline.


Asia-Europe Foundation (ASEF) turns 20 in 2017!. In March 1996, the leaders of 25 European and Asian countries, together with the European Commission, convened in Bangkok, Thailand, for the inaugural Asia-Europe Meeting (ASEM). This historic summit paved the way for the establishment of the Asia-Europe Foundation (ASEF) one year later in 1997. The agreement by the ASEM leaders to found ASEF can be found in the Ministerial Declaration of the 1st ASEM Foreign Ministers’ Meeting (FMM1).

ASEF seeks your creative ideas for a tagline to celebrate our 20th Anniversary.
We are looking for a tagline that is forward-looking and may be used for 2017 and beyond.
Five (5) entries will be shortlisted and they will get limited-edition ASEF-branded goodies, special invitation to ASEF event, and public recognition as the face behind ASEF@20 tagline.

Terms and Conditions
  • Multiple submissions are allowed.
  • You must be 16 years or above to enter.
  • Shortlisted entrants will be from ASEM member countries.
  • Jury decision will be final.
  • Submitted entries become the property of ASEF.
  • For ASEF’s Privacy Policy, please visit

Enter now with your tagline ideas! Visit our website for inspiration.

Registration link: ASEF 20th Anniversary Tagline Contest